For the past thirty years, I have been working in the industry. I have worked in a design firm and a branding agency where I was actively involved in artwork-creation and headed the printing and production department.
My formal academic education has been in Applied Arts, Printing Technology and Photography. My experiences taught me how to use the strength of design thinking to generate communication designs. Furthermore, my Print and Production interests helped me understand the nuances of pre-production and post-production of printing.
Design Horse is a packaging solution lab, that I co-founded and head its Print & Production department today.
I worked as a Studio Head in DY Works Brand Strategy and Brand Design (one of India’s top branding agencies) for four years.
I worked as a Print Production Head in Alia Group (currently known as SGSCO) for twelve years.
I worked as a Creative Designer at DMA for ten years.