S stands for the Science of understanding; we start a project with a clear understanding of the 3Cs (consumers, category, and competition). Furthermore, study cultural (applying semiotics tool) factors, with the help of an eye-tracking tool, determined the communication hierarchy impact. Further, engaging with 'buyer behaviour' analysis methodologies to gain an in-depth understanding of buyer behaviour, rational versus emotional choice. Finally, all these methodologies lead to finding insights.
M stands for Mathematical precision, wherein we consider the particular choices of media, materials, printing techniques, etc. 'The medium is the message,' Conscious Consumption' are part of our decision making criteria.
A stands for Art-aesthetic, which helps boost the product or service's desirability factor and builds the right (product or service) brand perception among prospective consumers.