A contextual framework is critical to make sense of the data, which our intense research on 3Cs (category, consumer, and competition) provides. Henceforth, methodologies, tools, and processes are essential; they are meant to guide us to reach brand solutions.

Generally, the choice of methodology depends on the nature of the task at hand.

3Cs (category, consumers, and competition) understanding methodology:

An excellent tool to systematically approach collecting, collating, and curating data on a given subject. Furthermore, it helps to see the insights and conceive possible solutions approaches.

Cultural study/Applied- Semiotics:

It is a proof-based problem-solving tool meant for generating insights. Further, it helps in meaning management as well.  It is not just an academic subject but also a practical tool involving a rigorous object or media analysis to understand emerging trends and behaviors.

Brand Archetypes:

The Brand Archetype is a powerful tool that helps to identify the personality type of a brand. As we know, brands are like living entities; they do have behavior, too. Mapping the brand's behavior on the 12 archetypes helps chart a brand personality and identify its characteristics.

S+M+A Design Horse Proprietary tool:

Design Horse proprietary tool that addresses all three major areas of concern. Namely, the project's viability factor, in this case understanding 3Cs(consumer, category, and competition), Culture, semiotics, all required contextual needs. Another is the feasibility part; until someone isn't effectively implementing it, it doesn't manifest how it is expected. Hence feasibility factors and practical implementation (viability) are critical for success. Beyond feasibility and viability, the consumer desiring your products/services is critical. If consumer demand for the brand doesn't exist, your company can't exist; hence desirability - Aesthetic appeal matters.