For the past fourteen years, I have been working in the creative field. I have an experience of advertising and retail branding ranging from brand strategy to fabricating packaging solutions.
My formal academic education has been in Design Communication. What my experiences taught me was how to use the strength of design to generate the desired market “pull”.
Design Horse is a packaging solution lab, that I co-founded and head the creative team today.
I worked as the Creative Group Head in D Y Works Brand Strategy and Brand Design (one of India’s top branding agencies) for nine years.
I worked as a creative designer for Unisource Group for two years.