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PACKAGING DESIGN

DeROMA

Packaging: De ROMA’s Most Impactful Brand Touchpoint

In the F&B and snacks category, packaging plays a critical role—it acts as the last-mile push. In De ROMA’s brand strategy, Design Horse Branding Agency emphasized the importance of strong packaging design and consistent

brand language to build clear visual perception among prospective consumers.

De ROMA_ Packaging Guideline_Title Slide
Visual breakdown of De ROMA Gelato d’Italia’s Pineapple Basil pack
Visual breakdown of De ROMA Gelato d’Italia’s Pineapple Basil packaging design
Top-view image of multiple De ROMA Gelato d’Italia Pineapple Basil tubs arranged in a seamless pattern.
Packaging design for De ROMA Gelato d’Italia, featuring premium ice cream tubs in Chocolate Chilli and Pineapple Basil flavor
De ROMA Gelato d’Italia Pineapple Basil flavor packaging visual, featuring a vibrant ingredient story
Flavor variant story for De ROMA Gelato d’Italia’s Chocolate Chilli, featuring rich visual elements like dark chocolate chunk
Brandmark layout guideline for De ROMA Gelato d’Italia’s Pineapple Basil variant
Color palette guideline for De ROMA Gelato d’Italia packaging, featuring Pineapple Basil and Chocolate Chilli tubs.
De ROMA Gelato d’Italia brand color palette guide showcasing the House Green primary color alongside two secondary shades
De ROMA_ Packaging case Study_Thank You Slide

Design Horse meticulously developed all the necessary visual elements and prepared clear usage guidelines for packaging and future design extensions. This guideline is

an essential tool for building a robust brand.

A well-thought-out packaging design strategy forms the bedrock of a successful and consistent brand visual language across all touchpoints.

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