DIGITAL BRANDING
DeROMA
Crafting a Sensory Social Experience
for a Premium Gelato Brand
THE CHALLENGE
DeROMA, a premium gelato brand offering fresh fruit and exotic flavors, wanted to strengthen its digital presence and connect with a wider audience on Instagram and Facebook. Competing with established players like Naturals, the challenge was to communicate its unique proposition of naturally sourced ingredients and artisanal recipes in a visually irresistible way—while ensuring brand consistency across posts, reels, promotions, and banners.
OUR APPROACH
Design Horse crafted a cohesive digital branding strategy that combined mouthwatering visuals with storytelling. Instagram posts and reels showcased the freshness and indulgence of DeROMA’s flavors through rich photography, playful animations, and seasonal campaigns. Facebook banners were designed to mirror this energy, reinforcing brand recall. We highlighted the brand’s “nature to scoop” ethos—featuring real fruit shots, ingredient close-ups, and artisanal gelato-making moments—to create a sensory, crave-inducing digital experience.
IMPACT
The refreshed digital branding elevated DeROMA’s online persona to match its premium product quality. Social engagement rose significantly, with higher post interactions and improved follower growth. The vibrant, ingredient-focused visuals helped cement DeROMA’s positioning as the go-to gelato brand for those seeking fresh, exotic, and naturally sourced indulgence—driving both footfall to stores and increased online buzz.
