BRAND PROMOTION
INVOLGIA
“Made in Italy. Made to Inspire.” –
Involgia’s Premium Insert
CHALLENGE
Introduce Involgia’s imported Scarabeo Ceramiche collection to India’s design-conscious audience
in a way that felt more like a coveted coffee-table editorial than a sales catalogue.
OUR APPROACH
We crafted a luxury magazine premium that told the brand’s story through the lens of Italian artistry. Full-bleed photography, elegant typography, and editorial-style layouts framed each product like a fashion piece. Finishes and details were presented as curated “collections,” while concise storytelling brought Scarabeo’s heritage and craftsmanship to life.
"Magazines are more than pages—they’re experiences. They weave brand narratives through sight, touch, and pace, capturing attention, immersing readers in
a world, and leaving impressions that linger long after the page turns—storytelling in its most tactile, timeless form."
IMPACT:
The piece elevated Involgia’s positioning in the premium bathware segment, sparking interest among architects, interior designers, and high-net-worth homeowners. Its tactile, collectible quality ensured it lived far beyond the issue, becoming a go-to reference in design studios and showrooms.
"The magazine’s narrative unfolds through refined editorial cues — elegant grids that whisper order, photography that spills luxuriously to the edges, and tactile finishes that invite touch. Each element works in harmony to turn a product showcase into
a sensory journey, elevating the brand into
a world of aspiration."