PACKAGING DESIGN
INSIGHT PRO
Insight PROfessional Range Debuts, Defining Premium Professional Quality and Reinforcing Insight Cosmetics’ Expertise Through“PRO” Branding
CHALLENGE
Although Insight Cosmetics’ formulations meet professional standards and are trusted by makeup artists, consumers perceived the brand as budget-friendly and resisted paying premium prices.
OUR APPROACH
Design Horse introduced the Insight PROfessional range, spotlighting “PRO” to evoke professional-grade quality and boost memorability. We designed a bespoke logo treatment and developed a cohesive visual language—applied across packaging, digital assets, and promotional materials—to transform perception and firmly establish Insight PROfessional as a premium offering.
We also developed retail and digital guidelines to ensure consistent premium presentation across all touchpoints.
Visual Hook Wave
Insight PROfessional Cosmetics
Elegant, flowing wave lines move in a rhythmic, organic pattern—symbolizing beauty in motion, creative self-expression, and professional finesse
in the brand’s visual language.
Visual Tone-of-Voice
Insight PROfessional Cosmetics
The tone-of-voice reflects the Brand Archetype 'Creator'—bold, expressive, experimental—symbolising beauty in motion, self-expression,
and professional finesse, elegant design elements.
IMPACT:
Through a bold brand strategy and distinctive design solutions, Design Horse empowered Insight Cosmetics to successfully launch its premium range. By crafting a refined identity and cohesive visual language, the ‘Insight PROfessional’ line not only elevated product perception but also enhanced the overall brand value—positioning Insight as a trusted, admired, and aspirational name in India’s evolving cosmetic market.