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BRAND IDENTITY

DeROMA

Embedding the brand concept into the identity

De ROMA’s identity reflects the core concept “slow is godly” by elongating the letter ‘O’ in its typography. This subtle yet powerful intervention captures slowness, embedding brand essence while creating a distinctive and memorable visual identity.

Minimalist green brand guideline cover for De Roma, featuring bold white typography and contact details
Visual guide on why eating gelato slowly enhances flavor, enjoyment, and satisfaction through science and psychology
'Slow is Godly' concept promoting mindful gelato enjoyment and sensory richness
De Roma Gelato d’Italia brand guideline page detailing background, key features, natural ingredients, authentic gelato
De Roma Gelato d’Italia brand guideline page showing black and white logo variations for optimal legibility and contrast
De Roma Gelato d’Italia brand guideline page showing logo variations on black and brand color backgrounds for consistency
De Roma Gelato d’Italia brand guideline page showing correct and incorrect logo usage to maintain design integrity
Brand guideline closing page with 'Thank You' message, emphasizing adherence to rules for maintaining visual consistency

Creating a robust identity is just one part of building a successful brand. However, developing a well-structured Brand Guideline is crucial to ensure consistent and correct brand representation across all media and platforms.

Design Horse Branding Agency has provided a comprehensive Brand Guideline Manual to help all brand stakeholders adhere to the brand. As a best practice, we also provide a ‘Brand Book’ with all essential guidelines, from logo usage to visual narrative elements.

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